How to Start a Google AdWords Account

To make a business successful you need to advertise your service or product. The more quality customers you can attract, the better your business will grow. Today's internet offers a wealth possible markets and one of the best ways to tap into that potential is through advertising on the internet. And one of the most powerful ways to advertise on the internet is by using Google AdWords. Here is how to start a Google AdWords account.

Step 1

To start your AdWords account go to http://google.com, choose 'advertising programs' at the bottom, and follow the simple directions to set up your account. It is just as easy as setting up an email account. And if you already have an email or other account with Google, you can use that same account to access Google AdWords.

Step 2

Once you have your account you will again select 'advertising programs' and input a credit card number for future billing.

Step 3

You can design your own ad with Google AdWords, and your ad is what will do your selling for you. So make the effort to design something that will grab the attention of your customers. Put yourself in the shoes of your ideal client and write your copy from his or her point of view rather than advertising what you like about your own business. The bottom line is to remember most people are asking "what can you (the business) do for me?"

Step 4

Put some time into thinking about your budget and keep your investment low while you experiment and see how Google AdWords will work for you. You can easily run up high bills advertising on the internet. So start off small and do some trial and error experimenting with your best ad designs and keywords to see what works best for you before investing bigger money.

Step 5

There are books and courses you can study to understand the subtleties involved in using Google AdWords. You can also find advertising agencies that can help you use the internet and design powerful, well targeted ads. But first you need start up your Google AdWords account and get familiar with all the advantages this kind of advertising has to offer to see if it is right for you.